IS YOUR BRAND? Is it bold and bankable or boring and broke? 
My favorite tools
Even if your entrepreneur brain likes to DIY everything, that doesn’t mean it has to be difficult.
Here’s the master list of tools I use to make my life easier.
Heads up: Some of these are affiliate links, which means I get a small commission at no extra cost to you. I only recommend products I use and love.
BUSINESS & MARKETING RESOURCES
ELEMENTOR
Our absolute favorite website builder. It's fast, easy to use and super customizable.
DEADLINE FUNNEL
This tool allows you to add expiring deadlines to your sales funnels. (Hey, sometimes urgency works!)
ADOBE CC
Probably my most used programs every single day. You can design pretty much anything in Adobe CC.
SQUARESPACE
If you're a complete DIY-er and don't need fancy plugins, Squarespace is a great go-to.
LEADPAGES
Use LeadPages to create simple landing pages that make lead generation a breeze.
THRIVECART
Sales pages, upsells, membership hubs and affiliate programs (all with a one-time payment!)
SHOWIT
Drag and drop website editor. Super easy to use and creates beautiful websites.
FG FUNNELS
A kickass all-in-one software for websites, sales funnels, CRM, membership portal.
WAVE
A very cool (and very free!) accounting software that's perfect for service-based businesses.
CONTENT & SOCIAL RESOURCES
CANVA PRO
My design professors would punch me, but Canva is a great tool to create quick marketing materials!
MEET EDGAR
Save your time and evergreen your awesome content! MeetEdgar lets you rinse and repeat on social.
UNSPLASH
Seriously stunning, royalty-free images that are great for upping your image game.
FACEBOOK ADS LIBRARY
Use this tool to see other people's creative and learn what's working in the world of Facebook Ads!
Productivity RESOURCES
Asana
Our project management go-to. Create tasks, calendars and forms to keep your team organized.
Loom
We love, love, love Loom to share feedback or quick videos with clients and team members.
Calendly
My favorite calendar tool that makes it VERY easy to schedule and reschedule meetings.
Google Drive
A one-stop shop to store your all your content and share it with others.
zapier
Automate work across apps -- basically, Zapier makes all the things work together.
SLACK
A messaging platform to communicate with your team. Chat, share files, work faster.
DESCRIPT
Super cool new tool that allows you to edit your video like you would edit a document.
OTTER.AI
Hate rewatching videos to find the good stuff? Transcribe your videos to make them easier to search.
Just for fun
MACBOOK PRO
My first true love... I'm definitely a Mac, not a PC. (Honk if you're as old as me.)
NOTEBOOKS
I love a good, old school notebook for doodles and notes. These are my favorite.
PENCILS
Okay, it's probably stupid to have a favorite pencil. But I do. And it's these.
PROCREATE
Designing beautiful graphics on an iPad is SUPER simple with an Apple Pencil and Procreate.
DSLR CAMERA
These days, an iPhone is usually good enough. But if you want to up your game, Canon rocks.
LIGHTING
Feeling fancy (but not like $$$ fancy)? Same. We use these lights for our recording setup.
HEADPHONES
I know AirPods are all the rage, but I love these... Plus the magnet clasp helps them not disappear.
And a little something extra
In case you want to really feel like you're part of the team... On Wednesdays, we wear this.
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